Jul 16, 2017 · Market penetration is the most significant intensive growth strategy in Verizon’s business development. The goal in using this intensive strategy is to grow the company by increasing revenues through a bigger share of the current market.
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Oct 23, 2014 · Verizon's FiOS growth continues to level off as market penetration matures. During the quarter, Verizon added 162,000 new broadband subscribers, down 6 percent from the 173,000 added in the same period a year ago. Likewise, on the video side, Verizon netted 114,000 new FiOS video subscribers in the third quarter.